Tampa

Tasks:

1. Create and answer 3 research questions and 1 hypothesis within a 3-month timeframe.

2. Conduct a qualitative and quantitative study to determine attitudes toward breakfast as a concept and QSR breakfast.

3. Code qualitative responses and use SPSS to cross-tabulate quantitative data via analysis of variance (ANOVA) testing.​

4. Write and design a white paper along with a slide presentation to share findings.

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Background: Breakfast is my favorite meal of the day, so I designed a study to get to the bottom of how Americans feel about breakfast. I conducted the largest study EVER (with 604 respondents) executed under the USF Advertising Graduate Program. I am inexplicably proud of this work and fell madly in love with data during this process.