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The Ask: Refresh The Florida Lottery's brand with a concept that promotes joy and the fun of play for years to come.


The Strategy: Create a Wonka-esque office culture called The Department of Good Fun, where we see origin stories of Florida Lottery games.


My Tasks: Co-concept Ideation. Scriptwriting.

Fun Fact:
This script was actually my first time working with this team. I had so much synergy with my writing partners that it shocked me. Truly can say, "it's good fun" every time we work together.

© Ceara Metayer

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