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Double Distraction Podcast
Tampa
The Ask: Create a digital campaign for Tastykake featuring LTO packaging and promote a tiered sweepstakes focused on the Garfield movie.
The Strategy: Lean into appetite appeal to match Garfield’s famous appetite.
My Tasks*: Co-concept Paid & Organic Social Content. OOH Billboard Copy. Animated & Static Digital Banner Copy. OLV Scriptwriting. Animated & Static Phillies In-stadium LED Banner Copy. High Impact Unit Copy. Post Caption Copy. *Not all final assets added below.
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Paid Social Banner
OOH in Philly
Phillies Stadium Banner
High-Impact Unit Game
Paid & Organic Social Posts
Fun Fact:
In the main video up top, I asked my AD as a joke, "can Garfield splay the cards out like a casino dealer?" SHE DID IT and also animated Garfield eating a real Tastykake treat! Those will forever be my favorite parts of the video.
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