Ceara Metayer

The Ask: Drive sales and trials of the new Wonder Hawaiian Buns product by maximizing consumer awareness.

The Strategy: Prioritize “Childlike Wonder” and grilling culture by promoting the Hawaiian Buns with a fun, online game.

My Tasks*: Game Concept & Strategy. OLV Scriptwriting. Animated & Static Digital Banner Copy. Paid & Organic Social Video Scriptwriting, Post Caption Copy. Email A/B Test Strategy. Email Copy. Microsite Copy. *Not all final assets added below.

Supplementary Product Promo Assets

Fun Fact:
The highest score we had on the game during the flighting of this campaign was actually earned by one of our graphic designers. She got 211. Can you beat it?

PLAY HERE

Double Distraction Podcast

Tampa

Supplementary Product Promo Assets

Fun Fact:
The highest score we had on the game during the flighting of this campaign was actually earned by one of our graphic designers. She got 211. Can you beat it?

Supplementary Product Promo Assets

Fun Fact: The highest score we had on the game during the flighting of this campaign was actually earned by one of our graphic designers. She got 211. Can you beat it?

Fun Fact:
The highest score we had on the game during the flighting of this campaign was actually earned by one of our graphic designers. She got 211. Can you beat it?