Ceara Metayer

The Ask: Create a conversion campaign that drives excitement for National Krimpet Day (NKD).

The Strategy: Make Kirbee the Krimpet the ambassador of NKD and spread the word with a fun, online game.

My Tasks*: Game Concept & Strategy. Animated & Static Digital Banner Copy. Paid & Organic Social Post Caption Copy. Email A/B Test Strategy. Email Copy. Microsite Copy. *Not all final assets added below.

2024_Kirbee's_Quick_Run_Thumbnail_edited.jpg

Fun Fact:
National Krimpet Day is a real holiday that you can celebrate every July 7! Krimpets are one of my favorite Tastykake treats, so I highly recommend you try them if you ever get a chance.

PLAY HERE

Double Distraction Podcast

Tampa

Fun Fact:
National Krimpet Day is a real holiday that you can celebrate every July 7! Krimpets are one of my favorite Tastykake treats, so I highly recommend you try them if you ever get a chance.

Fun Fact: National Krimpet Day is a real holiday that you can celebrate every July 7! Krimpets are one of my favorite Tastykake treats, so I highly recommend you try them if you ever get a chance.

Fun Fact:
National Krimpet Day is a real holiday that you can celebrate every July 7! Krimpets are one of my favorite Tastykake treats, so I highly recommend you try them if you ever get a chance.