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The Ask: Create a digital campaign including a sweepstakes to promote the debut of Wonder in the Macy's Thanksgiving Day Parade featuring its brand new float, The Wondership.


The Strategy: Prioritize the spirit and joy of “Childlike Wonder” with a magical, holiday tone.


My Tasks*: Animated & Static Digital Banner Copy. Paid & Organic Social Video Scriptwriting, Post Caption Copy. Email A/B Test Strategy. Email Copy. Microsite Copy. Live Tweet Copy. *Not all final assets added below.

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Musical Performance by Cam

Sweeps Awareness Vids

Sweeps Conversion Vids

Paid Social Banners

Microsite

Emails

Fun Fact:
I love country music and Cam is one of my favorite artists. When my account exec. announced to the team that Cam was The Wondership's performer, I made an excited yelp sound in the conference room. I'm usually more composed, but I really love her music.

© Ceara Metayer

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