Ceara Metayer

The Ask: Create a digital campaign including a sweepstakes to promote Wonder in the Macy's Thanksgiving Day Parade featuring The Wondership.

The Strategy: Prioritize the spirit and joy of “Childlike Wonder” with a magical, holiday tone.

My Tasks*: TV Concept & Scriptwriting. Animated & Static Digital Banner Copy. Paid & Organic Social Video Scriptwriting, Post Caption Copy. Email A/B Test Strategy. Email Copy. Microsite Copy. *Not all final assets added below.

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Musical Performance by Chicago

Parade Awareness Assets: Social Vid, Digital Banners, Email

Sweepstakes Awareness Assets: Social Vid, Digital Banners, Email

Fun Fact:
Not to brag, but I was the Official Toaster Unplugger™ on set for the vid up top. I had to pull the plug to get the toast to pop up perfectly for the actor to grab.

Double Distraction Podcast

Tampa

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Musical Performance by Chicago

Parade Awareness Assets: Social Vid, Digital Banners, Email

Sweepstakes Awareness Assets: Social Vid, Digital Banners, Email

Fun Fact:
Not to brag, but I was the Official Toaster Unplugger™ on set for the vid up top. I had to pull the plug to get the toast to pop up perfectly for the actor to grab.

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Musical Performance by Chicago

Parade Awareness Assets: Social Vid, Digital Banners, Email

Sweepstakes Awareness Assets: Social Vid, Digital Banners, Email

Fun Fact: Not to brag, but I was the Official Toaster Unplugger™ on set for the vid up top. I had to pull the plug to get the toast to pop up perfectly for the actor to grab.

Fun Fact:
Not to brag, but I was the Official Toaster Unplugger™ on set for the vid up top. I had to pull the plug to get the toast to pop up perfectly for the actor to grab.