Muma Internship

MARKETING COMMUNICATIONS INTERN

The following projects were completed during my time at the USF Muma College of Business.

Radio Spots

Copywriter

Purpose: Promote the MS in Entrepreneurship and the MS in Finance degree programs at the Muma College of Business.

Radio Spot 1

00:00 / 00:18

Script: Become a successful business leader at U-S-F. Earn an M-S in Entrepreneurship and Applied Technologies in two years or fewer. Learn what it takes to start a business and build a resilient company. Visit business.usf.edu for more information. U-S-F. The Bulls mean business.

Radio Spot 2

00:00 / 00:17

Script: Pursue a profitable path by earning a Master’s degree in Finance at U-S-F. Here, you’ll be prepared for positions in corporate finance, investments, financial services and the C- suite. Visit business.usf.edu for more information. U-S-F. The Bulls mean business.

25 Under 25 Program Campaign

Lead Marketing Planner/Lead Art Director/Copywriter/Photographer

Purpose: Create a 2-month campaign with a budget of $12,000 to advertise this prestigious program, obtain at least 150 applicants and host an award ceremony at a Busch Gardens venue for winners and guests

Strategy: Use OOH, social media and email ads to acquire applicants

Software: Illustrator, Photoshop, Lightroom

My Contributions:

Secondary research
Campaign strategy
Designed all promo materials - Facebook, Instagram, LinkedIn, email, print and chalk ads
Social media management and copywriting
Candidate photos - shot and edited
Event planning
Copy editing of final candidate book