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The Ask: Create consumer-focused Wonder and Tastykake recipe content to post on various social platforms.


The Strategy: Lean into appetite appeal and trendy recipes that are popular amongst the “Influencer” and “Cool Mom” audiences.


My Tasks*: Recipe Concepting. Web Copy. Social Copy. SEO Keywords. *Not all final assets added below.

More Wonder 

More Tastykake

Fun Fact:
This is one of my favorite copywriting assignments to do because it's my team's most collaborative project. From concepting to content shooting to editing final assets, we have a process that is just chef's kiss.

© Ceara Metayer

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