Ceara Metayer

The Ask: Create a digital campaign for Tasty featuring LTO packaging and promote a tiered sweepstakes focused on the Spider-Man movie.

The Strategy: Leverage the idea that Tastykake got “sucked into the Spider-Verse” via a portal to match the plot of the movie.

My Tasks*: Radio Scriptwriting. VO Casting. Video End Tag Scriptwriting. Animated & Digital Banner Copy. Paid & Organic Social Concepting. Post Caption Copy. *Not all final assets added below.

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Radio Spots

:30 RADIO SPIDER-MAN CAMPAIGN

00:00 / 00:30

:15 RADIO SPIDER-MAN CAMPAIGN

00:00 / 00:15

Paid Social Banners

Paid & Organic Social Posts

Fun Fact:
I am a HUGE Marvel fan. While going through the music from Sony, I was very careful to avoid spoilers. One day, my audio engineer accidentally revealed a plot point to me and I yelled at him (jokingly). Sorry, Roger.

Double Distraction Podcast

Tampa

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Radio Spots

Paid Social Banners

Paid & Organic Social Posts

Fun Fact:
I am a HUGE Marvel fan. While going through the music from Sony, I was very careful to avoid spoilers. One day, my audio engineer accidentally revealed a plot point to me and I yelled at him (jokingly). Sorry, Roger.

&

Radio Spots

Paid Social Banners

Paid & Organic Social Posts

Fun Fact: I am a HUGE Marvel fan. While going through the music from Sony, I was very careful to avoid spoilers. One day, my audio engineer accidentally revealed a plot point to me and I yelled at him (jokingly). Sorry, Roger.

Fun Fact:
I am a HUGE Marvel fan. While going through the music from Sony, I was very careful to avoid spoilers. One day, my audio engineer accidentally revealed a plot point to me and I yelled at him (jokingly). Sorry, Roger.