top of page

The Ask: Refresh Tastykake's brand via a concept highlighting its unique treats, unwavering quality and leadership legacy.


The Strategy: Prioritize appetite appeal while showing demographic representation.


My Tasks*: Concept. Scriptwriting. Pre-production. Casting. Radio Scriptwriting. Paid & Organic Social Post Caption Copy. *Not all final assets added below.

Fun Fact:
I stumbled upon the insight I used to concept this idea. Someone tweeted something along the lines of, "When you accidentally leave your tastykake honey bun in the car and it gets warmed up. That's a win-win for me." Many people on the thread shared similar car snacking stories that inspired this spot.

© Ceara Metayer

bottom of page