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Double Distraction Podcast
Tampa
The Ask: Generate interest, awareness, and emotional connection with the launch of Tastykake's new packaging.
The Strategy: Use the power of a song to create brand and packaging recall.
My Tasks*: Concept. Scriptwriting. Pre-production. Casting. Radio Scriptwriting. Paid & Organic Social Post Caption Copy. *Not all final assets added below.
Fun Fact:
I convinced my AD and one of our editors to be the chanting background voices along with me for this spot. We had so much fun recording this!
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