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The Ask: Develop a concept that highlights the new ticket launch.


The Strategy: Create a fun character that legitimizes and explains the idea that players can win money and be paid for the rest of their life. 


My Tasks: Co-concept Ideation. Scriptwriting.

Fun Fact:
The actor answering the soup can phone is a hilarious comedian and he had so many funny adlibs on set. I had to contain my laughter because we had to wrap the shoot, but WOW I almost ruined his takes by laughing.

© Ceara Metayer

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