Wonderland | My Site

The Ask: Develop a TV spot that leverages “Treat Your Wonder” positioning to launch an awareness campaign.

The Strategy: Create a 3D Wonder-land that appeals to the magical feeling of “Childlike Wonder.”

My Tasks: Concept Strategy. Scriptwriting. Pre-production. VO Casting.

Fun Fact:
I almost didn't want to pitch this concept because it seemed like a huge undertaking if selected. Jason, our lead animator, worked tirelessly to bring this spot to life and I will never stop commending his talent and attention to detail because everything looks so realistic and edible. You're the best, Jason!